LISA TOMLINSON
I am a marketing strategist with a passion for storytelling, customer experience and brand strategy. Utilizing customer perspectives and thorough research, I excel at identifying market trends and leveraging insights to create opportunities for market growth. My ability to generate innovative ideas and establish new revenue generation channels has consistently delivered exceptional results for clients. As an enthusiastic problem-solver, I am committed to forming authentic collaborations and continuously seeking new challenges and experiences.
Much of my career has been spent in the collegiate trademark licensing and branding industries, with a strong emphasis in using the consumer experience to help promote products, services and experiences. I have worked with brand owners, manufacturers and retailers to find ways to create brand exposure and tell a story -- all while increasing bottom line revenue. No matter the industry, strong branding is about the bravery of a company, school or product to find its honest core values and share its heart and soul -- its story -- to connect with consumers in an authentic way.
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Outside of work, I love traveling, photography, reading, movies and fashion. I am a huge sports fan, both as a participant and a spectator -- though I do not run as fast or jump as high as I once did. I also enjoy spending time with family and friends.
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